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Online Video Advertising – Which Format Delivers the Goods?
Online video advertising is growing strongly with Forrester predicting U.S. online video ad spend will reach $5.4 billion by 2016 (from $2.0 billion in 2011). The increase in video advertising is...
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Business Models Cord Cut, Too. Google’s Move Away from TV Advertising
Cord cutting isn't just a consumer topic. Business models can fall victim to the trend, as well. Google recently announced that it will be shutting down its marketplace for traditional television...
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